AIDA and Salesforce.com - B2B Marketing Zone

9 Benefits of a CRM System in B2B Marketing & Sales

Valasys

MAY 22, 2019

Elmo Lewis first mapped the customers’ theoretical journey & proposed the AIDA (Awareness, Interest, Desire & Action) model. According to a study by Salesforce.com, CRM can improve customer retention by up to 27%. When it comes to B2B marketing, analyzing the customers’ journey can be really difficult.

B2B Sales

B2B Sales Top of Funnel CRM Work Management

60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

JUNE 19, 2014

AIDA: Attention, Interest, Desire, Action. Examples: Salesforce.com, Google. That''s why we curated 60 of the most common marketing acronyms into an epic glossary you can skim, study, or bookmark and save for later. The more you know, the more likely you''ll be able to understand and participate in conversations going on around you.

Paid Content

Paid Content Work Management Sales Management CMS Development

B2B Marketing Zone

9 Benefits of a CRM System in B2B Marketing & Sales

60 Marketing Acronyms Every Industry Pro Should Know

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