60 Marketing Acronyms Every Industry Pro Should Know
Hubspot
JUNE 19, 2014
AIDA: Attention, Interest, Desire, Action. Examples: Salesforce.com, Google. Regularly determining your company’s NPS allows you to identify ways to improve your products and services so you can increase the loyalty of your customers. WOM: Word-of-Mouth. 60 Common Marketing Acronyms. PPC: Pay-per-Click.
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