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9 Benefits of a CRM System in B2B Marketing & Sales

Valasys

MAY 22, 2019

B2B companies thrive on the idea of tapping into several niches so as to discover their potential customers, evaluating their potential as leads for their product or services & finally guiding them through their sales funnel to convert to sales. According to a study by Salesforce.com, CRM can improve customer retention by up to 27%.

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B2B Sales Top of Funnel CRM Work Management 53
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60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

JUNE 19, 2014

AIDA: Attention, Interest, Desire, Action. Examples: Salesforce.com, Google. Regularly determining your company’s NPS allows you to identify ways to improve your products and services so you can increase the loyalty of your customers. 60 Common Marketing Acronyms. Learn more about the new purchase consideration cycle.

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