9 Benefits of a CRM System in B2B Marketing & Sales
Valasys
MAY 22, 2019
B2B companies thrive on the idea of tapping into several niches so as to discover their potential customers, evaluating their potential as leads for their product or services & finally guiding them through their sales funnel to convert to sales. According to a study by Salesforce.com, CRM can improve customer retention by up to 27%.
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