What Do You Sell, Who Do You Sell It To and Why Everyone Has to Have The Same Answer
ViewPoint
MAY 13, 2016
The company had a good product—better than the competition—yet it disappeared. A couple of years ago I wrote a blog for Salesforce.com about lead definition. Sales management opted for 20,000 companies with multiple contacts and verified technical environment information. Define what a lead is. Who are we selling it to?
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