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6 Demand Generation Secrets Every B2B Marketer Should Know

Inbox Insight

These 6 tried and tested tips draw influence from the trusted AIDA model developed by the late great R. However, if you get the balance right it can be a great way to amplify your content more organically through word of mouth (WoM) referrals such as follower recommendations, email newsletter subscribers, or their existing customer base.

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60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

AIDA: Attention, Interest, Desire, Action. The most coveted job in the marketing organization chart. The amount it costs for your marketing organization to acquire a lead. Some systems also incorporate feeds from social media such as Facebook, Twitter, LinkedIn, and others. 60 Common Marketing Acronyms. Learn more here.