Martech

MARCH 13, 2023

ChatGPT’s launch in November 2022 spurred a debate among marketers. Proponents of generative AI envision a future where these highly sophisticated tools will replace human writers. Some are confident in AI’s capability to deliver high-performing copy for ads, landing pages and even white papers and ebooks.

Marketing AI 74

Marketing AI AIDA Marketing Analytics Tools Template 74

Anyword

DECEMBER 1, 2021

At the dawn of marketing writing, copywriting was essentially the only game in town for building texts meant to attract consumers. Content writing is the practice of creating the texts for blogs, white papers, e-books, and other kinds of information-oriented marketing efforts. What is content writing? What is copywriting?

Copywriting 98

Copywriting Marketing AI Paid Search Agency AIDA 98

NetLine

SEPTEMBER 11, 2023

It is our goal as marketers to provide our customers with the right resources at the right time to help make their journey easy and fruitful. In a marketing sales funnel, the awareness begins at the top of the funnel (TOFU). This will help you understand their needs and tailor your marketing efforts to address them.

Top of Funnel 69

Top of Funnel Buyer's Journey Ideal Customer Profiles B2B 69

Valasys

JANUARY 20, 2023

B2B Marketing vs Traditional Marketing So, a disclaimer to begin with: This is not yet another blog talking about sales funnel or inverted funnel, or AIDA model! And yes, although, we will talk about the B2B marketing funnel, we’ve something more for you here. Is it mandatory to have a marketing funnel?

Digital Marketing Funnels 40

Digital Marketing Funnels Top of Funnel Marketing Funnels Paid Content 40