AIDA Google PPC SEM 
Online Marketing Institute
MAY 18, 2010
I really enjoyed the comment from Judy about AIDAE, evidence is so key in today's B2B environment. Perhaps you remember the old advertising formula AIDA - Attention, Interest, Desire, Action. With this in mind AIDA would change to AIDEA with E representing the evidence stage in the purchase funnel.
ClickDimensions
MARCH 8, 2023
AIDA (Attention, Interest, Decision and Action)- A four-step purchase funnel where customers travel from attention to action. The NPS question is usually a numbered scale, but you can also use emojis for this question type. PPC (Pay Per Click)- When a business pays a fee for each time one of their ads is clicked on.
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