AIDA Gartner Marketing AI Media 
Martech Advisor
JANUARY 17, 2020
Last year, Gartner announced that 75% of the 244 organizations it surveyed across the globe increased their spending on CX technology. The purchase experience is no longer about a linear attention, interest, desire, and action (AIDA) funnel. This is where cutting-edge tech like artificial intelligence (AI) comes in.
NetLine
SEPTEMBER 11, 2023
And it’s not just us saying that—a whopping 75% of customers surveyed by Gartner attest to the complexity of the purchase process. It is our goal as marketers to provide our customers with the right resources at the right time to help make their journey easy and fruitful. With an average of 1.9 What is the B2B buyer journey?
Expert insights. Personalized for you.
92 
Let's personalize your content