The AIDA Model: A Proven Framework for Converting Strangers Into Customers
Hubspot
OCTOBER 26, 2018
Elmo Lewis , an eventual inductee of the Advertising Hall of Fame, anonymously wrote a column about three advertising principles he found useful throughout his career in a printing magazine called The Inland Printer , one of the most influential American magazines of the 19th century. The AIDA Model. Attracting Attention.
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