article thumbnail

How Do I Create Content for the Customer Journey?

ClearVoice

Differentiation. The ADEPT marketing funnel is comprised of five stages: Awareness, Differentiation, Experience, Particulars and Transaction. “ The AIDA marketing funnel stacks Awareness, Interest, Desire and Action. Most funnels will include three to six of these stages: Awareness. Experience. Consideration. Conversion.

article thumbnail

Key Takeaways from attending 7 Talks at B2B Ignite 2018

Onalytica B2B

He spoke of the AIDA marketing model (Awareness, Interest, Desire and Attraction) to describe the stages that occur from the time when a consumer first becomes aware of a product or brand through to when the consumer trials a product or makes a purchase decision. Demonstrate / promote your product. Attract new customers.

article thumbnail

How to Create the Ultimate Marketing Funnel (Templates Included)

Single Grain

AIDA: Another Way to Remember Content Creation Stages. You can do this by creating SEO-friendly content, publishing white papers and getting backlinks. AIDA: Another Way to Remember Content Creation Stages. What differentiates Molly’s product from her competitors’ products? Stage 1 – Problem/Need Recognition.