Martech Advisor

DECEMBER 16, 2019

The customer journey is no longer confined to the process of completing a transaction. Here’s a succinct four-step framework on how businesses can use the hero’s journey and the attention, interest, desire, and action (AIDA) model: Step 1: The call to adventure/awareness. Make your customer the protagonist of the story.

Marketing Automation Services 68

Marketing Automation Services Enterprise Management Customer Satisfaction Work Management 68

6sense

DECEMBER 10, 2021

There’s so much more to share with you — including 6sense CEO Jason Zintak’s presentation in which he revealed how he started in this industry (“ I had one of the worst jobs in the world”) and how he became the #1 sales rep at a global software company at the age of 27 (and won a Porsche in the process). Ultra-Successful Segmentation.

Lead Ranking 62

Lead Ranking Sales Management Ideal Customer Profiles Top of Funnel 62

xiQ

AUGUST 8, 2015

Selling has always been more about the buyer than the seller. This is a big transition for firms whose marketing, sales-training and enablement tools, and wider organizational processes reflect outdated assumptions about purchasing in their markets. That is, core solution-selling and account-management skills still matter.

Sales Management 62

Sales Management Work Management Marketing Management AIDA 62

xiQ

AUGUST 8, 2015

Selling has always been more about the buyer than the seller. This is a big transition for firms whose marketing, sales-training and enablement tools, and wider organizational processes reflect outdated assumptions about purchasing in their markets. That is, core solution-selling and account-management skills still matter.

Sales Management 48

Sales Management Work Management Marketing Management AIDA 48

Single Grain

SEPTEMBER 22, 2023

It’s primarily concerned with the actual sales process and converting qualified leads into customers. Even after a customer has made a purchase, your funnel can continue with cross-sells and upsells. Stage 1: AWARENESS – Problem/Need Recognition (ToFu) Recognizing that you have a problem is the beginning of the buying process.

Top of Funnel 105

Top of Funnel Marketing Funnels Paid Content AIDA 105

Hubspot

NOVEMBER 12, 2014

" An antiquated sales strategy that basically says everything a sales rep does throughout the sales process is in pursuit toward the singular goal of closing a deal. In the inbound methodology, the preferred ABCs of selling are: Always Be Connecting. Adoption process. Another way of saying "the buying process.

Top of Funnel 28

Top of Funnel Paid Content Work Management Marketing Management 28

Single Grain

AUGUST 6, 2019

I think it’s still a useful way to describe a complex process and it’s a good visual to imagine the entire process from start to finish. AIDA: Another Way to Remember Content Creation Stages. Often funnels can also include post-purchase follow-ups which increase retention as well as cross- and up-sells.

Top of Funnel 112

Top of Funnel Marketing Funnels Marketing Qualified Leads Paid Content 112