article thumbnail

The Top 35 Digital Marketing Acronyms You Need to Know

ClickDimensions

AIDA (Attention, Interest, Decision and Action)- A four-step purchase funnel where customers travel from attention to action. You can target keywords of your choice so that you are more successful in receiving traffic to your ad. SaaS (Software-as-a-Service)- When software is licensed on a subscription basis and is centrally hosted.

article thumbnail

How to Build a Powerful Marketing Funnel (Step by Step)

Single Grain

AIDA is a classic marketing framework that represents a four-stage content creation funnel. Let’s take a look at the different stages of the AIDA framework to attract prospective customers: Attention Goal: Grab the audience’s notice. We’ll use the slightly simpler AIDA stages for our builder example.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

B2B digital marketing funnel fundamentals in 2023

Valasys

B2B Marketing vs Traditional Marketing So, a disclaimer to begin with: This is not yet another blog talking about sales funnel or inverted funnel, or AIDA model! Whereas 72% of the B2B marketers are experiencing high CPL making it difficult to convert. Download software for trial. And now, you want no more of it.

article thumbnail

60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

AIDA: Attention, Interest, Desire, Action. It''s kind of like a phone for applications to have conversations -- an API literally "calls" one application and gets information to bring to you to use in your software. HubSpot has APIs that developers use to get information from our software into theirs. CPL: Cost-per-Lead.