ClickDimensions

MARCH 8, 2023

AIDA (Attention, Interest, Decision and Action)- A four-step purchase funnel where customers travel from attention to action. PPV (Pay Per View)- When a business pays for each view generated from their ad.

Marketing Analytics Tools 98

Marketing Analytics Tools Paid Content Lead Ranking Cost per Acquisition 98

Valasys

JANUARY 20, 2023

B2B Marketing vs Traditional Marketing So, a disclaimer to begin with: This is not yet another blog talking about sales funnel or inverted funnel, or AIDA model! Because the buyer’s journey tends to be long for B2B marketing and the cost attached is high, there is more time spent on consideration, evaluation, and building interests.

Digital Marketing Funnels 40

Digital Marketing Funnels Top of Funnel Marketing Funnels Paid Content 40

Single Grain

SEPTEMBER 22, 2023

AIDA is a classic marketing framework that represents a four-stage content creation funnel. Let’s take a look at the different stages of the AIDA framework to attract prospective customers: Attention Goal: Grab the audience’s notice. We’ll use the slightly simpler AIDA stages for our builder example.

Top of Funnel 105

Top of Funnel Marketing Funnels Paid Content AIDA 105

Hubspot

JUNE 19, 2014

AIDA: Attention, Interest, Desire, Action. It''s kind of like a phone for applications to have conversations -- an API literally "calls" one application and gets information to bring to you to use in your software. HubSpot has APIs that developers use to get information from our software into theirs. CPL: Cost-per-Lead.

Paid Content 28

Paid Content Work Management Sales Management CMS Development 28