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60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

AIDA: Attention, Interest, Desire, Action. Examples: Salesforce.com, Google. CPC: Cost-per-Click (See PPC). RSS: Rich Site Summary. An RSS Feed is a web feed that publishes frequently updated information like blog posts and news stories. 60 Common Marketing Acronyms. B2B: Business-to-Business. CPL: Cost-per-Lead.