60 Marketing Acronyms Every Industry Pro Should Know
Hubspot
JUNE 19, 2014
But some acronyms have multiple meanings, even industry-specific ones, and sometimes Wikipedia doesn''t do them justice. AIDA: Attention, Interest, Desire, Action. CPA: Cost-per-Action. NPS: Net Promoter Score. 60 Common Marketing Acronyms. COS: Content Optimization System. Learn more about the COS here.
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