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7 Email Copywriting Formulas that Really Work

Anyword

Unlike writer’s block, which even gets its own Wikipedia page , CBPS can’t wait for all kinds of therapies. FAB’ stands for: Features: the aspects of the product/service that you are promoting (preferably something unique). AIDA might just be the oldest copywriting formula. AIDA has many versions, such as IDCA and PPPP.

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20 Ingenious Ideas to Transform Customer Experience (CX) in 2020

Martech Advisor

Image source: Wikipedia. Here’s a succinct four-step framework on how businesses can use the hero’s journey and the attention, interest, desire, and action (AIDA) model: Step 1: The call to adventure/awareness. The outbound approach: Surveys, polls, net promoter survey (NPS), etc. The Hero's Journey.

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60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

But some acronyms have multiple meanings, even industry-specific ones, and sometimes Wikipedia doesn''t do them justice. AIDA: Attention, Interest, Desire, Action. NPS: Net Promoter Score. That''s why we curated 60 of the most common marketing acronyms into an epic glossary you can skim, study, or bookmark and save for later.