ClickDimensions

MARCH 8, 2023

AIDA (Attention, Interest, Decision and Action)- A four-step purchase funnel where customers travel from attention to action. CPA can be competitive which in turn leads to high costs. NPS (Net Promoter Score)- A single survey question for businesses to measure customer satisfaction.

Marketing Analytics Tools 98

Marketing Analytics Tools Paid Content Lead Ranking Cost per Acquisition 98

Single Grain

SEPTEMBER 22, 2023

At this point, people aren’t looking for promotional content; they’re looking to learn more about potential solutions for their needs. AIDA is a classic marketing framework that represents a four-stage content creation funnel. Related Content: * What’s the Right Content for Each Stage of the Marketing Funnel? *

Top of Funnel 105

Top of Funnel Marketing Funnels Paid Content AIDA 105

Hubspot

JUNE 19, 2014

AIDA: Attention, Interest, Desire, Action. CPA: Cost-per-Action. NPS: Net Promoter Score. To calculate NPS, subtract the percentage of customers who would not recommend you (detractors, or 0-6) from the percent of customers who would (promoters, or 9-10). 60 Common Marketing Acronyms. COS: Content Optimization System.

Paid Content 28

Paid Content Work Management Sales Management CMS Development 28