ClickDimensions

MARCH 8, 2023

AIDA (Attention, Interest, Decision and Action)- A four-step purchase funnel where customers travel from attention to action. Examples include: When someone subscribes to your blog or submits a form. CRM (Customer Relationship Management)- A system that helps manage customer data and can support both marketing and sales needs.

Marketing Analytics Tools 98

Marketing Analytics Tools Paid Content Lead Ranking Cost per Acquisition 98

PureB2B

SEPTEMBER 11, 2016

Media typically comes in the form of blogs, articles, videos, images, slideshows, podcasts, webinars and social media posts. Cost-per-Lead (CPL). Refers to the average cost of acquiring one lead for your business. Calculated by dividing total spend by the number of leads acquired.

Top of Funnel 62

Top of Funnel Cost per Lead CPL Marketing Management 62

PureB2B

SEPTEMBER 11, 2016

Media typically comes in the form of blogs, articles, videos, images, slideshows, podcasts, webinars and social media posts. Cost-per-Lead (CPL). Refers to the average cost of acquiring one lead for your business. Calculated by dividing total spend by the number of leads acquired.

Top of Funnel 48

Top of Funnel Cost per Lead Marketing Management AIDA 48

Valasys

JANUARY 20, 2023

B2B Marketing vs Traditional Marketing So, a disclaimer to begin with: This is not yet another blog talking about sales funnel or inverted funnel, or AIDA model! Because the buyer’s journey tends to be long for B2B marketing and the cost attached is high, there is more time spent on consideration, evaluation, and building interests.

Digital Marketing Funnels 40

Digital Marketing Funnels Top of Funnel Marketing Funnels Paid Content 40

Single Grain

SEPTEMBER 22, 2023

This roadmap usually consists of paid ads, social media, SEO, content marketing and many other channels. Some examples include blog posts, social media content, infographics and videos that capture user attention and provide value. We’ll use the slightly simpler AIDA stages for our builder example.

Top of Funnel 105

Top of Funnel Marketing Funnels Paid Content AIDA 105

Hubspot

JUNE 19, 2014

AIDA: Attention, Interest, Desire, Action. You can decide if a given action is a lead or a sale. CPC: Cost-per-Click (See PPC). CPL: Cost-per-Lead. The amount it costs for your marketing organization to acquire a lead. PPC: Pay-per-Click. 60 Common Marketing Acronyms.

Paid Content 28

Paid Content Work Management Sales Management CMS Development 28

Single Grain

AUGUST 6, 2019

AIDA: Another Way to Remember Content Creation Stages. Qualifying Leads in Your Sales Funnel. Many people also turn to social media and forums for recommendations. AIDA: Another Way to Remember Content Creation Stages. Social media posts that educate viewers on a wide variety of industry issues.

Top of Funnel 112

Top of Funnel Marketing Funnels Marketing Qualified Leads Paid Content 112