AIDA Cost per Lead CPC Linkedin 
Hubspot
JUNE 19, 2014
AIDA: Attention, Interest, Desire, Action. You can decide if a given action is a lead or a sale. CPC: Cost-per-Click (See PPC). CPL: Cost-per-Lead. The amount it costs for your marketing organization to acquire a lead. 60 Common Marketing Acronyms.
LeadSquared
JUNE 22, 2021
I am an avid user of LinkedIn Ads. LinkedIn Ads Objectives. Everyone will see the ad on their LinkedIn feed. Audience who are more active on LinkedIn and are likely to interact with your posts. Lead Generation Conversions You want your audience to fill up a LinkedIn lead gen form. Website Visits.
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