ClickDimensions

MARCH 8, 2023

AIDA (Attention, Interest, Decision and Action)- A four-step purchase funnel where customers travel from attention to action. During the funnel, your content will ideally attract attention to your brand, generate interest, stimulate a desire, and prompt action to buy it. CPA can be competitive which in turn leads to high costs.

Marketing Analytics Tools 98

Marketing Analytics Tools Paid Content Lead Ranking Cost per Acquisition 98

Hubspot

JUNE 19, 2014

AIDA: Attention, Interest, Desire, Action. A high bounce rate generally leads to poor conversion rates because no one is staying on your site long enough to read your content or convert on a landing page (or for any other conversion event). You can decide if a given action is a lead or a sale. CPC: Cost-per-Click (See PPC).

Paid Content 28

Paid Content Work Management Sales Management CMS Development 28

LeadSquared

JUNE 22, 2021

Lead Generation Conversions You want your audience to fill up a LinkedIn lead gen form. Audience interested in your offer with a history of filling up lead gen forms. According to the AIDA model (Awareness, Interest, Desire, and Action), you must know how and when to communicate with your buyers. Lead Generation.

Paid Search Agency 52

Paid Search Agency Linkedin Cost Per Click Ads 52