rate AIDA Conversion Cost Per Click CPA 
ClickDimensions
MARCH 8, 2023
AIDA (Attention, Interest, Decision and Action)- A four-step purchase funnel where customers travel from attention to action. CPA can be competitive which in turn leads to high costs. CPC (Cost Per Click)- With this model, you pay each time a person clicks on your ads.
Hubspot
JUNE 19, 2014
It can really throw you off your game in a conversation. The more you know, the more likely you''ll be able to understand and participate in conversations going on around you. AIDA: Attention, Interest, Desire, Action. BR: Bounce Rate. CPA: Cost-per-Action. CPC: Cost-per-Click (See PPC).
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