PureB2B

SEPTEMBER 11, 2016

Churn Rate. Refers to unsolicited calls made by sales representatives in the hopes of selling to new customers. Cross-Selling. This helps marketers produce relevant, high-quality content in less time while using fewer resources. This is a metric that measures what percentage of your customers you retain.

Top of Funnel 62

Top of Funnel Cost per Lead CPL Marketing Management 62

PureB2B

SEPTEMBER 11, 2016

Churn Rate. Refers to unsolicited calls made by sales representatives in the hopes of selling to new customers. Cross-Selling. This helps marketers produce relevant, high-quality content in less time while using fewer resources. This is a metric that measures what percentage of your customers you retain.

Top of Funnel 48

Top of Funnel Cost per Lead Marketing Management AIDA 48

Single Grain

SEPTEMBER 22, 2023

Even after a customer has made a purchase, your funnel can continue with cross-sells and upsells. So, if you have limited resources, you don’t have to start at the top of the funnel. AIDA is a classic marketing framework that represents a four-stage content creation funnel. What happens after the sale is also important.

Top of Funnel 105

Top of Funnel Marketing Funnels Paid Content AIDA 105