ClickDimensions

MARCH 8, 2023

AIDA (Attention, Interest, Decision and Action)- A four-step purchase funnel where customers travel from attention to action. During the funnel, your content will ideally attract attention to your brand, generate interest, stimulate a desire, and prompt action to buy it. CPA can be competitive which in turn leads to high costs.

Marketing Analytics Tools 98

Marketing Analytics Tools Paid Content Lead Ranking Cost per Acquisition 98

PureB2B

SEPTEMBER 11, 2016

Cost-per-Lead (CPL). Refers to the average cost of acquiring one lead for your business. For instance, if you spent $100 on a marketing campaign that resulted in a total of 10 new leads, your CPL for that campaign would be $10. Customer Acquisition Cost (CAC). ToFu, MoFu, Bofu.

Top of Funnel 62

Top of Funnel Cost per Lead CPL Marketing Management 62

Hubspot

JUNE 19, 2014

AIDA: Attention, Interest, Desire, Action. An internet advertising model where the advertiser pays for each specified action someone takes, like an impression, click, form submit, or sale. CPC: Cost-per-Click (See PPC). CPL: Cost-per-Lead. 60 Common Marketing Acronyms.

Paid Content 28

Paid Content Work Management Sales Management CMS Development 28

LeadSquared

JUNE 22, 2021

After running more than 500 campaigns across different geographies, objectives, and formats, I have learned some techniques to improve their performance and ROAS. The process of creating an ad campaign starts with setting up an objective for your ad. The type of bid you want to use depends on your campaign objective.

Paid Search Agency 52

Paid Search Agency Linkedin Cost Per Click Ads 52