AIDA Buyer's Journey Media Sales Management 
Tony Zambito
DECEMBER 19, 2010
My recent post entitled Seven Buyer and Sales Trends to Watch in 2011 is one of those instances for me personally. I like the term digital age because it is a way of including all things such as social media, mobile, digital marketing, and even the iPad! Image via Wikipedia. What do I mean?
Tony Zambito
NOVEMBER 21, 2010
Optimizing revenue growth is by far the toughest assignment for sales and marketing today. While the concepts of the pipeline and the funnel have been around for a very long time, what is different is that finding the right formula for revenue growth predictability is getting tougher and tougher.
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Tony Zambito
DECEMBER 5, 2010
Reflecting on 2010, one cannot miss the incredible pace of change that is underway in B2B organizations as they adapt to the new state of mind of buyers. Thinking Thinking ahead to 2011, this pace of change will increase significantly as requirements of buyers intensify measureably.
OutboundView
FEBRUARY 28, 2019
Go back to the start of the decade – concepts like content marketing, social media marketing, influencer marketing, and inbound marketing were years away from conception. Buyer demographic and behavioral data was difficult to find. Buyer Research. Who’s your buyer? Account-Level Research.
Martech Advisor
DECEMBER 16, 2019
The customer journey is no longer confined to the process of completing a transaction. It spans the journey from the moment when a prospect hears about your brand until they become your customer and it goes well beyond that. In 1957, David Ogilvy wrote a headline for Rolls-Royce that boosted their car sales by 50%.
NetLine
SEPTEMBER 11, 2023
Unless you’re Beth Harmon from The Queen’s Gambit , navigating the B2B buyer journey can feel like you’re playing a multi-level chess game. And it’s not just us saying that—a whopping 75% of customers surveyed by Gartner attest to the complexity of the purchase process. What is the B2B buyer journey?
Content Marketing Institute
JANUARY 14, 2019
The sales funnel is obsolete. The sales funnel doesn’t help predict anything about buyers: Not their mentality, not their movement through the buyer’s journey , and not when they might make a purchase. Modern buyers are too unpredictable. The sales funnel aligns with that approach.
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