Lead Forensics

DECEMBER 12, 2023

Change your product page so it’s about the benefits of your product to the buyer – it still describes what you do, but it’s laced with information about how it can help them. Hierarchy and headers You have full control over your website, which means you have control over the order in which your buyers see things.

Optimization 52

Optimization Marketing Websites Tips B2B 52

Tony Zambito

DECEMBER 5, 2010

As buyers demand more subject matter expertise to arrive at innovative solutions, this will place demands on B2B companies to increase the level of expertise on the part of sales functions. Problem-solving, assessment, and contextual solution creation relevant to buyer initiatives and triggers will become necessary requirements.

Trends 100

Trends Buyer Personas AIDA Buyer's Journey 100

Tony Zambito

DECEMBER 19, 2010

.  By the time they get to sales folks, whether it is in person or on the phone, they already are armed with enough information to help make a decision.    More information and more expertise are what buyers are expecting.    To succeed you have to have a consultative relationship with the buyer. 

Top of Funnel 100

Top of Funnel Trends Conversion Buyer Personas 100

NetLine

SEPTEMBER 11, 2023

Unless you’re Beth Harmon from The Queen’s Gambit , navigating the B2B buyer journey can feel like you’re playing a multi-level chess game. What is the B2B buyer journey? We make this happen by understanding the stages of the B2B buyer journey and learning what our customers need at each stage.

Top of Funnel 69

Top of Funnel Buyer's Journey Ideal Customer Profiles B2B 69

OutboundView

FEBRUARY 28, 2019

If your understanding of your target audience or ideal client profile needs work, then use these two powerful, simple tactics to master and understand your ICP: Make a list of your existing client base, enrich their data, and map their buyer journey. Buyer Research. Who’s your buyer? Account-Level Research.

Inbound Marketing 28

Inbound Marketing Sales Management Ideal Customer Profiles Work Management 28

PureB2B

SEPTEMBER 11, 2016

Buyer Persona. These personas help marketers understand who they are talking to and how best to communicate with them. Most businesses refer to this as The Buyer's Journey. Refers to any information designed to be consumed by a particular audience. ToFu, MoFu, Bofu. Gatekeeper. Engagement Rate.

Top of Funnel 62

Top of Funnel Cost per Lead CPL Marketing Management 62