AIDA Business to Business Cost Per Click CPC 
ClickDimensions
MARCH 8, 2023
AIDA (Attention, Interest, Decision and Action)- A four-step purchase funnel where customers travel from attention to action. B2B (Business to Business)- It is a communication between two different businesses, such as manufacturers and wholesalers. CPA can be competitive which in turn leads to high costs.
Hubspot
JUNE 19, 2014
AIDA: Attention, Interest, Desire, Action. B2B: Business-to-Business. Companies that sell to other businesses. B2C: Business-to-Consumer. An internet advertising model where the advertiser pays for each specified action someone takes, like an impression, click, form submit, or sale. CPL: Cost-per-Lead.
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