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30 Sales and Marketing Terms You Should Know

PureB2B

Churn Rate. For emails, bounce rates refer to the email messages that were unable to be delivered to a recipient’s inbox due to incorrect addresses or any other adverse circumstance. Business blog. Refers to non-personal blogs that help marketers drive more traffic to their website, which then, convert to leads.

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30 Terms Every Sales and Marketing Professional Should Know

PureB2B

Churn Rate. For emails, bounce rates refer to the email messages that were unable to be delivered to a recipient’s inbox due to incorrect addresses or any other adverse circumstance. Business blog. Refers to non-personal blogs that help marketers drive more traffic to their website, which then, convert to leads.

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How to Build a Powerful Marketing Funnel (Step by Step)

Single Grain

In addition to capturing people through blog posts, a business might attract prospects through paid ads, influencer marketing or some other marketing channel. Some examples include blog posts, social media content, infographics and videos that capture user attention and provide value.

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The Ultimate Smarketing Glossary: 62 Common Sales Terms Explained for Marketers

Hubspot

" Churn Rate. To calculate churn rate, take the number of customers you lost during a certain time frame, and divide that by the total number of customers you had at the very beginning of that time frame. Churn rate is a significant metric primarily for recurring revenue companies. Commission.

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60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

AIDA: Attention, Interest, Desire, Action. A CTA can be placed anywhere in your marketing -- on your website, in an ebook, in an email, or even at the end of a blog post. CTR: Clickthrough Rate. Examples of KPIs include CAC (Customer Acquisition Cost), blog traffic sources, and homepage views. LTV: Lifetime Value.