b2c interactive 
Online Marketing Institute
MAY 18, 2010
But given how cynical we consumers have gotten (rightly so given the last 2+ years of corporate corruption) I think this is increasingly important in all areas of marketing (b2b + b2c) 'Evidence' does align with the cry for transparency. Perhaps you remember the old advertising formula AIDA - Attention, Interest, Desire, Action.
Onalytica B2B
JULY 16, 2018
He has 30 years experience at Ogilvy as a copywriter, with an equal split of experience in B2B and B2C marketing. He started by highlighting that in B2C consumers don’t act as rational consumers are supposed to act, and in B2B business people don’t act as rational business people are supposed to act. Attract new customers.
Expert insights. Personalized for you.
40 
Let's personalize your content