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How to Calculate Social Marketing ROI

Paul Gillin

JUNE 24, 2010

In the aggregate, the company may be able to justify its practices in the form of higher customer satisfaction and repeat sales, but we doubt the support manager who charters the midnight express is required to justify the added expense in advance. Do you suppose the storage giant conducts an ROI analysis before making that decision?

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Top 40 Posts and Hot Topics of Inbound Marketing and Social Media

B2B Marketing Zone Posts

JULY 7, 2010

In this post we’ll focus on optimizing response rates. And it’s even better when a bunch of statistics are aggregated for us in one place! Someone asked what they could do to attract even more leads and improve their response if they already had a content strategy in place. Why Email Testing? and keeping!

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