Scoop.it

JANUARY 24, 2023

So, in addition to emails, you will have to use social media, paid search, and search marketing to boost subscriber engagement and beat the competition. Switch to click-through rate from the open rate With the launch of Apple’s MPP, your customers using iOS 15 will be able to hide their IP address.

Planning 82

Planning ROI Paid Search Agency Marketing & Strategy 82

Litmus

DECEMBER 7, 2022

Data privacy will demand that social media and email cross-pollinate. Many marketers are relying on social media to grow an audience that they do not own. I’m curious to see how digital marketers pivot away from subject line testing since open rates are no longer a reliable metric.

Email Marketing 92

Email Marketing Trends Planning Paid Search Agency 92

Litmus

JUNE 23, 2022

Now they find themselves racing to adopt new personalization trends meant to mitigate privacy changes, such as Apple Mail Privacy Protection (MPP) or the loss of third-party cookies. Because of its heterogeneous nature, enterprise data requires more aggregation, analysis, and processing than B2C data.

Privacy Protection 63

Privacy Protection Personalization Privacy Mobile Advertising 63

Scoop.it

FEBRUARY 28, 2023

The recipient will instantly recognize who the email is from which will increase the open rate and subscriber engagement. They aggregate the customer data in a single repository. One such channel will be social media. Moreover, it enhances email deliverability and sender reputation.

Email Marketing 95

Email Marketing Trends Lead Ranking Planning 95