The Problems With Using Spreadsheets to Manage Your Marketing Budget
Adobe Experience Cloud Blog
JUNE 6, 2013
Author: Gary Damiano For as long as I have been involved in marketing, the marketing budget process has revolved primarily around the use of a spreadsheet to allocate, track, consolidate and report budgets. 2) Spreadsheet consolidations and aggregations are not for the weak of heart. 3) Spreadsheets are not scalable.
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