Aggregators InsideView Product Wiki 
Buzz Marketing for Technology
SEPTEMBER 23, 2008
In short, what they do is act as a platform that aggregates all your types of media (both new media and social media) to create a very different type of experience than say a standard community. So that means they integrate things like blogs, podcasts, wikis, forums into a “Hive†(one could say mashup here).
B2B Marketing Zone Posts
OCTOBER 5, 2010
This is an admirable goal, as prospects are looking for experts, not just products or solutions. In the past high tech buyers relied on sales reps to provide them with updates on industry trends and product information. InsideView (8). However, becoming a thought leader takes a bit more effort than you may think. by Aaron Kim.
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