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17 Silly Missed Lead Generation Opportunities

Hubspot

In a Website Content Library: If you have quite a few different offers in your marketing toolbox, consider creating a page or a few pages on your website where you can aggregate and feature all of your various offers in something like a content or offers library. Check out HubSpot's webinar page and ebook page as examples.

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Best of 2008 (So Far) - Social Media Optimization, Part 1

WebMarketCentral

by NxtERA Marketing Blog Ex-Forrester VP Elana Anderson provides five strategies marketers can use to harness, rather than manage, the social web for the benefit of their brands. Clark's list is good overall, though I'd avoid Slashdot, as the site rejects too many worthy links. How Can Marketers Harness The Social Web?

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12 Ways to Use Machine Learning in Digital Marketing

Single Grain

According to Forrester, marketing automation tool spend will reach $25 billion by 2023, and HubSpot, Marketo and Pardot make up 50% of that market. Aggregate information across data points such as use location and device to help you bid better. Dive Deeper: How to Design the UX of a Website or App to Increase Conversions.