Customer Experience Matrix

JULY 16, 2009

This would be a major step beyond using aggregate social media data as a way to measure marketing performance – although even such measurement would be itself a great leap forward for most companies today. It’s by no means certain that Techrigy can actually scale up to manage this many individual relationships.

Marketing Management 120

Marketing Management Acquisitions Social Media Marketing Automation Services 120

Hubspot

DECEMBER 30, 2011

Google Reader - Google Reader is an RSS reader that allows you to aggregate various blogs and sites and collect updates to new content in one location. Quantcast - Quantcast provides website traffic and demographics for websites. The tool is primarily used by online advertisers looking to target specific demographics.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Hubspot

JUNE 23, 2010

N News Reader - A news reader allows users to aggregate articles from multiple websites into one place using RSS feeds. The purpose of these aggregators is to allow for a faster and more efficient consumption of information. Quantcast - Quantcast provides website traffic and demographics for websites.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Kapost

JANUARY 6, 2017

All customer data is collected and aggregated in a data warehouse. *I Firmographic and demographic fields are key for segmentation, lead routing, and analysis. According to Wikipedia , 80-90% of all data is unstructured. Customer Experience Operating (CX-OX): Each tool in the stack works together synergistically.

Ideal Customer Profiles 95

Ideal Customer Profiles Enterprise Management Marketing Automation Services Work Management 95

Buzz Marketing for Technology

JUNE 27, 2008

Be it MySpace or Facebook or whatever network works for your target demographic, companies and individuals interested in maintaining their personal brand need to establish and maintain a presence on social networks - especially if youre looking to connect with the younger crowd. aggregators. Lesson # 5 Use Social Networks. mobile web.

Social Media 100

Social Media Class Web 2.0 Media 100

B2B Marketing Zone Posts

JULY 7, 2010

Lead scoring assigns points based on the prospects’ behavior in relation to specific content over time—in addition to points for demographic fit and recency. And it’s even better when a bunch of statistics are aggregated for us in one place! Biznology , June 30, 2010 Image via Wikipedia. They likely create a workaround.

Social Media 40

Social Media Inbound Marketing Enterprise Management Social Marketing 40