Biznology

MAY 5, 2016

Please meet New York’s happiest database marketer. Q: Your company supports the ad selling function, so I am guessing your target audience is media buyers. Yep, we help media, advertising, and marketing tech companies reach business decision-makers whose responsibility is marketing and advertising.

Database Marketing 80

Database Marketing Paid Search Agency Advertising Agencies B2B Marketing 80

Modern B2B

MAY 22, 2023

For CMOs, budgets are being slashed and the biggest areas hit are often media and comms. The value of growing datasets to measure loyalty Another core factor that came about with the onset of database marketing – i.e. the aggregation of data points on customers was the ability to understand lifetime value.

B2B Marketing 97

B2B Marketing Marketing Management B2B Marketing Automation Services 97

Customer Experience Matrix

SEPTEMBER 17, 2009

Summary: Acxiom's new social media marketing tool gathers public data about social media links and uses it to segment email lists. It's a different, and arguably more practical, approach to helping marketers take advantage of social media. Tags: acxiom marketing measurement social media.

Social Media 120

Social Media Segmentation Marketing Management Media 120

Online Marketing Institute

JULY 31, 2009

Starting to see providers team up with data aggregators (Jigsaw’s name comes up here) to provide new sources of business contacts. 2) Online lead generation — provides or connects with email delivery, online advertising, search marketing adword tools, landing pages, registration/information capture, and offer testing.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Buzz Marketing for Technology

JUNE 27, 2008

So even if I pay to upgrade to LinkedIn Business for $20 per month for the privilege of spamming (sorry, sending InMail) 3 people I dont know every month, it wont be much more useful than renting a list from a good old-fashioned arms dealer to the spam industry (aka the list rental industry, sometimes called Database Marketing).

Linkedin 100

Linkedin Google Enterprise Management Work Management 100

Online Marketing Institute

JULY 31, 2009

3) Search engine marketing services providers – Shar VanBoskirk covers this market, but I’ve found companies like Reprise Media, IMPAQT, iCrossing and iProspect doing a lot more to help B2B marketers understand how to turn search optimization or paid clicks into qualified leads.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40