Aggregators Database Marketing Direct Marketing Jigsaw 
Online Marketing Institute
JULY 31, 2009
Starting to see providers team up with data aggregators (Jigsaw’s name comes up here) to provide new sources of business contacts. 2) Online lead generation — provides or connects with email delivery, online advertising, search marketing adword tools, landing pages, registration/information capture, and offer testing.
Online Marketing Institute
JULY 31, 2009
Recently, I’ve heard from companies like Bulldog Solutions, InsideView, Jigsaw, netFactor, Reachforce, PointClear, Genius, Leads360, among others. Your example of the differences between analytics tied to an individual's online behavior and analytics that monitor aggregate activity is exactly what worries me. Lead farming?
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