Zoominfo

AUGUST 2, 2020

Data is a big investment – and as a buyer, you should never trust a data provider without first understanding where that information comes from. Today we’re looking at three major B2B data sources and discussing the pros and cons of working with each. What is B2B Data? Intent Data.

Enterprise Management 245

Enterprise Management Ad brokers Work Management Marketing Management 245

eTrigue

JANUARY 16, 2024

.* It’s the quality, not the quantity, of your data that will help glean the best results. With B2B data decay rates at an all time high it’s important to keep on top of your data hygiene. Clean data helps you understand your market. Clean data helps you: Identify your prospects’ intentions.

Account Based Marketing 78

Account Based Marketing ABM Data Hygiene Gartner 78

DealSignal

APRIL 27, 2023

A century later, we have analytics, intent data, and AI which help us define whom to call, when to call, and what to say. A century later, we have analytics, intent data, and AI which help us define whom to call, when to call, and what to say. The different types of intent data Intent data comes in multiple varieties.

Ideal Customer Profiles 52

Ideal Customer Profiles Account Based Marketing ABM Intent 52

DealSignal

MAY 6, 2019

A century later, we have analytics, intent data, and AI which help us define whom to call, when to call, and what to say. ABM marries Ideal Customer Profiles, Buyer Personas, high-quality contact information, and intent data into a strategic go-to-market strategy for B2B firms. The different types of intent data.

Ideal Customer Profiles 94

Ideal Customer Profiles Account Based Marketing ABM Intent 94

Content4Demand

MAY 21, 2020

Using webinars, videos, podcasts and other forms of virtual content as educational tools can keep your buyers informed while expanding your brand’s reach. Leveraging Intent Data For Authentic Sales Engagement A facet of generating conversions is timing. Specificity is important.”

Marketing Budget 98

Marketing Budget Sales Management Webinar Metrics Top of Funnel 98

DealSignal

MAY 6, 2019

A century later, we have analytics, intent data, and AI which help us define whom to call, when to call, and what to say. ABM marries Ideal Customer Profiles, Buyer Personas, high-quality contact information, and intent data into a strategic go-to-market strategy for B2B firms. The different types of intent data.

Ideal Customer Profiles 40

Ideal Customer Profiles Account Based Marketing ABM Intent 40

Zoominfo

FEBRUARY 23, 2018

But have you ever stopped to think about where these companies get their data and what makes it better than the rest? Data is a big investment — and as a buyer, you should never trust a data provider company without first understanding where that information comes from. If you have questions or concerns, ask.

Enterprise Management 100

Enterprise Management Work Management Marketing Management B2B Sales 100