Aggregators, CPL, CPM and Guidelines

Digital Advertising Terms and Jargon Every Marketer Should Know

Act-On

FEBRUARY 26, 2024

Ad networks connect advertisers to publishers, typically by aggregating ad inventory across multiple publishers and offering it to advertisers as a single point of contact. CPL or cost per lead advertising is a pricing model for ads that charges advertisers only for the clicks that result in a conversion. What is an Ad Network?

Paid Content

Paid Content Advertising Agencies Multi-Touch Attribution Cost Per Thousand

Google AdWords for Beginners (Webinar Recording & FAQ)

LeadSquared

APRIL 5, 2016

What should be the optimum CPL for cloud telephony in B2B sector? Usually, aggregators have a better chance of converting those people. You might also want to go through Google Adwords policy guidelines just to be sure that you are adhering to their policies. Facebook is the cheapest, Google Adwords second. What is the process?

Adwords

Adwords FAQ Paid Content Webinar Metrics

B2B Marketing Zone

Digital Advertising Terms and Jargon Every Marketer Should Know

Google AdWords for Beginners (Webinar Recording & FAQ)

Webinars

Stay Connected