aggregator recency Touchpoints Related Topics 
KoMarketing Associates
MAY 3, 2018
This is based on DMA (Designated Market Area) and allows for the easy aggregation of city-level data. Behavior >> Frequency & Recency >> Count of Sessions. Pro Tip: Available for the United States and Canada is a Primary Dimension named Metro. Behavior >> New vs. Returning.
LiveRamp
APRIL 15, 2019
When identity vendors link deterministic data together for recognition purposes, the false linkages above can aggregate into new links that are all incorrect. The graph should be built with an expansive PII reference base to allow linking of PII touchpoints and devices to a persistent representation of a person.
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