Oktopost

DECEMBER 31, 2019

Today, when both the stakes and the competition couldn’t be higher, a knowledgeable and personalized approach is the key to moving leads down the funnel. United States businesses also have spent more than $19 billion on digital data assets in 2018, yet many marketers still rely on aggregated demographic and behavioral data.

Marketing Analytics Tools 120

Marketing Analytics Tools Lead Scoring Lead Ranking Ideal Customer Profiles 120

Convince & Convert

AUGUST 3, 2010

Go ahead) Anything You Can Do, We Can Do Better The second front of Facebook’s war on websites is in the area of operations and functionality. Like the walled garden of the original AOL, Facebook can make the case that they already have access to all of your customers, so why wouldn’t you want to just ride their coattails?

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Convince & Convert

AUGUST 3, 2010

Go ahead) Anything You Can Do, We Can Do Better The second front of Facebook’s war on websites is in the area of operations and functionality. Like the walled garden of the original AOL, Facebook can make the case that they already have access to all of your customers, so why wouldn’t you want to just ride their coattails?

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167