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B2B Demand Generation Predictions for 2021

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Statistics show that video content will account for 82% of total internet traffic by 2022 (Facebook and LinkedIn being the top two platforms for video marketing, now ahead of YouTube).

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5 Ways to Expand Lead Nurturing Beyond the Inbox

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. • Google AdWords Customer Match – similar to the custom audience programs offered by the big social networks, Google also allows advertisers to upload a list of email addresses and then reach those precise contacts via ads on Search, Gmail or YouTube. through ads on display, video, mobile and social networks.

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21 Tips & Other Impressions from the Marketo User Summit

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As a Marketo agency partner, I attended along with colleagues from Spear Marketing Group to greet clients, talk shop, and hear how other companies – including Marketo themselves – are putting technology to use in the service of improved lead management. Use separate URLs when promoting content via Twitter, Facebook, blogs, PR, etc.

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