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Industrial Marketing Strategy Must Be Documented for the Best Results

Tiecas

Did you know 80% of successful content marketers have a documented content marketing strategy? Clarity & Focus Targeted precision: Documenting buyer personas ensures laser-focused content and optimizes channel choices for niche industrial audiences. A documented industrial marketing strategy is critical for success.

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How to Choose a B2B Customer Data Platform. Is your Market Strategy Aligned with Your CDP’s?

Leadspace

The curation of the data, the precision of the personas , the resolution of the predictions and recommendations. Even more importantly – what problem does the vendor solve and who have they solved it for? Our partner GTM leverages leading B2B agencies like Accenture Interactive and Transmission Agency.

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How to Choose a B2B Customer Data Platform. Is your Market Strategy aligned with your CDP’s?

Leadspace

The curation of the data, the precision of the personas , the resolution of the predictions and recommendations. Even more importantly – what problem does the vendor solve and who have they solved it for? Our partner GTM leverages leading B2B agencies like Accenture Interactive and Transmission Agency.

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Account-based Marketing & Personalization

Strategic-IC

We are inundated with stimuli, offers, vendors, sellers, and resellers. 80% of consumers react positively to personalized experiences ?. What makes it so different from B2B Marketing? There are many things (we talked about a lot of them here ). But there is one thing that stands out. One thing that makes ABM unique. What’s ABM?

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Top Tips for 2020: Choosing the Right Influencers to Work with Your Brand

Sharpspring

Influencer networks: These are services that work somewhat like a talent agency. When it comes to engagement with external partners to promote your brand, choosing the right influencers can be vital. Learning how to find influencers and collaborating to reach their followers can give your company a much-needed edge.

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Got Your Budget Cut? Here’s What to Do About It

Directive Agency

While the majority of marketers are expecting increases to their marketing budget this year, 14% are bracing for a cut. This is up from only 3% who expected cuts a few years ago and is the second highest reported percentage in the last five years for B2B marketers. Budget cuts, while unpleasant, aren’t necessarily the end of the world.

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 Is In-house Marketing Really a Cost-Saver?

Sage Marketing

The second option is to hire the services of an outsourced marketing agency. They think that by hiring their own employees, they can avoid the high costs associated with hiring vendors or agencies. No pressure, huh????? Hiring a marketer for your startup is always a big decision. And is it the right thing for your organization?

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