How Will IPG’s Purchase of Acxiom Affect Marketers?
Porch Group Media
AUGUST 31, 2018
In a move to help clients more effectively target their ads and messaging, advertising holding company Interpublic Group (IPG) recently bought Acxiom Marketing Solutions for a price tag of $2.3 billion consumers, is expected to play a pivotal role in transforming IPG’s data-driven marketing and first-party data capabilities.
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