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How Will IPG’s Purchase of Acxiom Affect Marketers?

Porch Group Media

In a move to help clients more effectively target their ads and messaging, advertising holding company Interpublic Group (IPG) recently bought Acxiom Marketing Solutions for a price tag of $2.3 billion consumers, is expected to play a pivotal role in transforming IPG’s data-driven marketing and first-party data capabilities.

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73 Experts Reveal B2B Marketing Trends to Leverage in 2017

SnapApp

I do exactly that at my agency, Web Profits by creating content & videos about our core values, beliefs, process and inner workings which helps us show our human side and potential clients feel like they know us. more likely to actively map the customer journey, compared to the under-performers. Mobile Video. Back to top.