How Will IPG’s Purchase of Acxiom Affect Marketers?
Porch Group Media
AUGUST 31, 2018
billion consumers, is expected to play a pivotal role in transforming IPG’s data-driven marketing and first-party data capabilities. Some agencies have even said the lack of third party data for targeting will take things back to “the stone age”. The acquisition of Acxiom, which supplies data on 2.2 The Third-Party Data Landscape.
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