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Everything Technology Marketing

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New Marketing Report: B2B Lead Generation Trends 2013

Everything Technology Marketing

Optify | [link] Optify is a simple digital marketing software suite and the industry standard for agency marketers. Strand Marketing | [link] Strand is an award-winning, strategic marketing and advertising agency focused on the unique needs of growth-oriented high tech companies.

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Is Your Content Marketing Program a Success?

Everything Technology Marketing

Very few respondents rely on product management (16 percent) or external agencies (8 percent) for content strategy. No surprises here: 67 percent of content marketing strategies are owned by corporate marketing, followed at a distant 41 percent for product marketing, and 20 percent for field marketing. Stay tuned for more survey results!

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Is the In-House B2B Marketing Department Going Away?

Everything Technology Marketing

Sure, marketing departments have always outsourced campaigns, creative services, and projects to ad/PR/creative agencies. Outsourcing marketing talent Do we see the same trend developing for outsourcing of talent?

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How Social Media Boosts Search Rankings (Infographic)

Everything Technology Marketing

And now we have proof that social activity actually impacts organic rankings: TastyPlacement (a SEO and digital design agency in Austin, TX) has created a great infographic based on a study to explore the relationship between social media activity and organic search engine rankings.