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9 Crippling Mistakes B2B Search Marketers Make

Digital B2B Marketing

DECEMBER 3, 2013

But over the last year, I have seen or heard case after case of B2B marketers struggling to make paid search, and Google AdWords in particular, cost-effective. In Google, campaigns are one of the best tools for allocating budget but too many mid-sized marketers still have just one or two big campaigns. Run One (or Two) Big Campaigns.

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The Most Dangerous Opinion in Marketing: Yours

Digital B2B Marketing

JUNE 5, 2012

There are a number of tools available that make testing in online marketing easier, cheaper, or both. Today, particularly for B2B marketers focused on driving engagement online, tests are relatively simple to execute. For example: Landing Page Testing: Google Website Optimizer , Unbounce.

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B2B Marketing Zone

Digital B2B Marketing

9 Crippling Mistakes B2B Search Marketers Make

The Most Dangerous Opinion in Marketing: Yours

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