Pam O'Neal on How Companies of All Sizes Can Start a Social Media Marketing Program
Smashmouth Marketing
DECEMBER 21, 2008
SEM or SEO? You see, SEM (or Google AdWords PPC advertising) is particularly good for keyword testing. Once you start to have success on the SEO front, you can scale back on SEM, but I always use SEM to a certain extent because different content appeals to different people. Mike: Last question.
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