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Next-Generation Marketing Automation Systems Target Small Business

Customer Experience Matrix

nurture campaigns), and share leads with a CRM system like Salesforce.com. Not quite standard but increasingly common features include social media sharing and tracking, Webinar integration, visitor identification via reverse IP lookup, and capturing campaign information from Google AdWords.

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PPC and Marketing Automation, Webinar Transcription

Lead Liaison

Google AdWords Premier Partner, Ben Herman, and marketing automation expert, Chris Kipgen, team up to cover how using AdWords and marketing automation together can get you more conversions at the same or lower cost per acquisition. It will read exactly as presented in the webinar. Presenters. Ben Herman, Mad Fish Digital.

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Event Lead Management: What You Need To Know Before Your Next Live Event – Webinar Transcription

Lead Liaison

To watch this webinar in its entirety, click here. It will read exactly as presented in the webinar. And finally, only 14% use event management software. About 22% of companies in B2C will use Event Management Software. But only 9% in B2B are using Event Management Software. Chris Kipgen, Lead Liaison.

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Marketing Automation Catching On Fire

The Effective Marketer

I agree, more companies are adding marketing automation and marketing software in general to their budgets. Email Vendor Selection Methodology - Part 2 now online: [link] #emailmarketing #b2bmarketing 2 hours ago I just grabbed @ AppSumo action video, Google AdWords secrets for Free. Greg, thanks! United States License.

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How Masergy Built an Award-Winning ABM Strategy from the Ground Up

Terminus

Masergy provides software-defined solutions for enterprise global networks, cybersecurity, and cloud communications. “I Let’s take a look at how Malachi and his team at Masergy built an award-winning account-based marketing strategy from the ground up, as detailed in a recent webinar. Click To Tweet. Business Challenges. Results.

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Top 37 B2B Marketing Posts and Hot Topics August 2010

B2B Marketing Zone Posts

Wikipedia and a handful of open-source software developers were the pioneers. 25 Great B2B Content Marketing Articles - LeadSloth , August 11, 2010 While doing research for my upcoming webinar on creating content that converts , I found many great articles on B2B Content Marketing. Crowd-sourcing moves into the mainstream.

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Summary of Sold-out "Science of Inbound Marketing" Session at Dreamforce 2011

Hubspot

Way back in September (seems so long ago), I had the opportunity to speak at Salesforce.com's Dreamforce conference (which is now the largest software conference in the world, with over 45,000 registrants). He had a webinar a B-to-B webinar that targeted businesses mind you - that had 30,000+ people register, and 10,000 people attend.